Digital Marketing Manager - E-Commerce (Amazon)
I have been working with MJ Cobalt as a Digital Marketing Manager since May 2022. I was hired to help build and maintain new brands under the company.
Shot and edited by myself (2023)
ROLE OVERVIEW:
In my role as Digital Marketing Manager, I wear many hats - from analytics and product development to team coordination and branding.
My day starts with analyzing sales and ad campaigns. I closely monitor trends, optimize campaigns, and identify opportunities for growth. This strategic analysis extends to product development, where I utilize metrics and customer feedback to add new, successful products to our catalog. Over the past year, I've played a key role in expanding our product range significantly.
I've had the exciting opportunity to build two brands from the ground up - one in the candy sector, and another in tea. This involved in-depth market research, strategic product positioning, graphic design, and the creation of high-quality product images optimized for our platforms.
I also take on the role of coordinating with our suppliers and distributors. It's a detailed-oriented job that involves scheduling deliveries, overseeing shipments, and ensuring our inventory always meets our needs and supports business operations effectively.
My familiarity with our product listings is extensive - I understand the sales trends and can identify shifts in sales velocity quickly. This level of knowledge assists in making quick, data-driven decisions for our business.
In addition to these duties, I've recently ventured into video shooting and editing. My first promotional video project was a rewarding challenge, adding another string to my bow of skills.
In order to spread brand awareness I built a Dr. Plenty store page on Amazon. This design is only temporary as we focus a majority of our efforts on continuing to build the brand in other ways. All graphics shown were created using Dall-E 2 and/ or Adobe Photoshop.
EXAMPLES
Shown above is the first item I created in collaboration with the MJ Cobalt team. In less than a year our product has organically reached rank #2 under the highly competitive search term 'Pop Rocks'.
After some legal trouble with Hershey, the brand name was changed to Dr. Variety. Here is my remake of the original Dr. Plenty logo made in Adobe Illustrator.
